Water Cooler Gossip logoBlog

The Build-Up: The Making of Water Cooler Gossip

I had the privilege of designing and launching the marketing and communications plan for the Water Cooler Gossip blog, a resurrected project made possible by the McMaster University Student Success Centre (SSC). It was a lot of fun. I was responsible for making the communications plan, plotting out goals and objectives, and setting the budget, responsibilities, timelines, and checkpoints.

(more…)

Continue Reading
Blog

That time that I used AfterEffects to make kinetic typography

Although the department doesn’t subscribe to this program anymore, it was fun to play around with the buttons and knobs in Adobe AfterEffects for the first time. Learned a lot, tried out 3D camera rotation, got tons of positive feedback from people who watched it.

Hoping to try my hand at kinetic typography again some day! You can use the same AfterEffects tutorials from YouTube.

(more…)

Continue Reading
Blog

HTML-built bookshelf

Two weeks of straight coding for work. At this point in my second year of university, I was looking for any way to get some experience. I had some fun making this, although it was a bit tedious. It’s made with links, div’s, and images. That’s it. They’re all layered. You could click on a book cover, and it would open a …

Continue Reading
Blog

Pilot Case Study: The Dark Knight Rises

With a focus on Twitter hashtags to investigate the research questions, this case study suggests reasons why the creation of an audience-targeted social media campaign successfully sustained the fan community for Warner Bros. feature film The Dark Knight Rises, even in the wake of a tragedy. Through a discourse analysis, this 4 month pilot case study explores the strategic creation …

Continue Reading